Our Story

Benempted was founded in 2015 by Dr. Olivia Trent and Marcus Chen, two business consultants who shared a vision of transforming how businesses approach growth and sustainability. After years of working with major corporations where profit was the only metric of success, they recognized a critical gap in the market: the need for business strategies that balanced financial growth with environmental and social responsibility.

Starting with just three clients and a small office in Parnell, Auckland, Benempted has grown to become a leading voice in sustainable business consulting across the Asia-Pacific region. Our name, derived from the words "benefit" and "attempted," reflects our core philosophy that businesses should attempt to benefit all stakeholders – including the planet – not just shareholders.

What began as a boutique consultancy focused on SMEs has evolved into a comprehensive business advisory with expertise spanning financial planning, ESG integration, operational efficiency, and sustainable growth strategies. Today, our team of 18 specialists works with over 50 active clients across New Zealand, Australia, and Southeast Asia.

Mission

At Benempted, our mission is to transform business growth through the integration of sustainability principles. We believe that long-term business success depends on creating value for all stakeholders – customers, employees, communities, and the planet. By helping companies develop strategies that balance profit with purpose, we're building a future where business becomes a force for positive change.

Vision

We envision a world where every business decision is made with consideration for its environmental and social impact, where financial success and sustainability go hand in hand, and where companies lead the way in addressing our planet's most pressing challenges.